Short Bio

My name is Les Cockrell (I’m the chubby guy in the photo). I live in South Texas with my wife and two sons. Aside from designing and writing, I like football, my motorcycle, good BBQ and I’ll never say “no” to a fine cigar.

Design Theory or For What it’s Worth

Back in the early 90s, I was obsessed with “Teenage Mutant Ninja Turtles” and “Super Mario Bros.” I would draw comics and write stories with my friends.

My sketches were never seemed to garner as much praise as my friends’ work. My hands couldn’t seem to produce the image I saw in my imagination.

I have come to realize that good design has many mediums. Design doesn’t have to be just pencil and paper. It’s organizing. Or it’s saying, “Screw organization. Let’s have chaos!” I prefer the former over the latter. But that’s just me.